F Tseng: Researcher — Prolific Citations Library

Explore 1 peer-reviewed study by F Tseng in ChatGPT and User Continuance Intention (2025). Discover research powered by Prolific's participant panel.

This page lists 1 peer-reviewed paper authored or co-authored by F Tseng in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

Coinciding users' goals: the mediating role of goal-congruent outcomes in predicting ChatGPT plus users' continuance intention

Authors: N B Ngoc, F Tseng

Year: 2025

Published in: Emerald

Institution: Yuan Ze University

Research Area: ChatGPT, User Continuance Intention, Goal Congruence, AI Adoption

Discipline: Marketing, Logistics

The study identifies the mediating role of goal-congruent outcomes in influencing users' continuance intentions for ChatGPT Plus subscriptions, even when satisfaction levels fluctuate.

Methods: The study employs an empirical approach, likely involving a modified Expectation-Confirmation Model (ECM) framework to analyze user behavior and outcomes associated with subscription continuance.

Key Findings: The relationship between goal-congruent outcomes and users' intention to continue subscribing to ChatGPT Plus, particularly in scenarios where satisfaction varies.