Td Dinh: Researcher — Prolific Citations Library

Explore 1 peer-reviewed study by Td Dinh in Consumer Behavior and Social Media Marketing (2025). Discover research powered by Prolific's participant panel.

This page lists 1 peer-reviewed paper authored or co-authored by Td Dinh in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

The more followers the better? The impact of food influencers on consumer behaviour in the social media context

Authors: A Misra, TD Dinh, SY Ewe

Year: 2025

Published in: British Food Journal, 2024 - emerald.com

Institution: Monash University

Research Area: Consumer Behavior, Social Media Marketing

Discipline: Marketing

The study found that the number of followers and content type of food influencers significantly shape consumer behavior in the social media context, highlighting their role in effective marketing strategies for the food industry.

Methods: Quantitative analysis examining the relationship between influencers' follower counts, content type, and consumer reactions using social media data.

Key Findings: Influencer follower count, type of content communicated by influencers, consumer behavior influenced by these variables.

DOI: https://doi.org/10.1108/BFJ-01-2024-0096

Citations: 30