Assessing credibility factors of short-form social media posts: A crowdsourced online experiment

Authors: J Li, M Kuutila, E Huusko, N Kariyakarawana

Published: 2025

Publication: Proceedings of the 15th ..., 2023 - dl.acm.org

Credibility of short-form health-related social media posts is influenced by factors such as author profession and post engagement metrics, with experts being encouraged to actively participate in information correction online.

Methods: Crowdsourced online credibility assessment using health-themed social media posts with varied content features deployed across three platforms; quantitative and qualitative data collection.

Key Findings: Credibility factors like author profession, engagement metrics (likes/shares), and personal strategies influencing perceived trustworthiness of social media posts.

Institution: University of Oulu

Research Area: Social Media Credibility, Crowdsourcing, Human-Computer Interaction (HCI)

Discipline: Human-Computer Interaction (HCI)

Citations: 11

DOI: 10.1145/3605390.3605406