Impacts of Effective Altruism on Donor Behaviour: A Randomised Discrete Choice Experiment
Authors: JW Berge, LIO Berge, W Chiu, I Kolstad
Published: 2026
Publication: The Journal of Development Studies, 2026•Taylor & Francis
Effective altruism information treatment showed no effect on donations to advocacy organisations but increased support for international-focused NGOs, particularly among donors with less universalistic preferences and low trust in NGOs.
Methods: Randomised online discrete choice experiment with pre-registration and incentivised donation measurement.
Key Findings: Impact of effective altruism information treatment on donor behaviour and NGO support preferences.
Limitations: The study did not address long-term donor behaviour or other forms of charitable engagement beyond the experiment's scope.
Institution: Norwegian School of Economics
DOI: https://doi.org/10.1080/00220388.2025.2601583