Personalization-privacy paradox in social media ads: Role of consumer-brand relationships
Authors: G Lee, JY Huh, HY Kim
Published: 2024
Publication: International Textile and Apparel ..., 2024 - iastatedigitalpress.com
Research paper: Personalization-privacy paradox in social media ads: Role of consumer-brand relationships
Institution: University of Minnesota, Texas Tech University
Research Area: Marketing, Consumer Behavior
Discipline: Textile , Apparel Studies, Marketing, Social Science
Citations: 2
DOI: https://doi.org/10.31274/itaa.17436