Surveys considered harmful? Reflecting on the use of surveys in AI research, development, and governance
Abstract
Calls for engagement with the public in Artificial Intelligence (AI) research, development, and governance are increasing, leading to the use of surveys to capture people's values, perceptions, and experiences related to AI. In this paper, we critically examine the state of human participant surveys associated with these topics. Through both a reflexive analysis of a survey pilot spanning six countries and a systematic literature review of 44 papers featuring public surveys related to AI, we explore prominent perspectives and methodological nuances associated with surveys to date. We find that public surveys on AI topics are vulnerable to specific Western knowledge, values, and assumptions in their design, including in their positioning of ethical concepts and societal values, lack sufficient critical discourse surrounding deployment strategies, and demonstrate inconsistent forms of transparency in their reporting. Based on our findings, we distill provocations and heuristic questions for our community, to recognize the limitations of surveys for meeting the goals of engagement, and to cultivate shared principles to design, deploy, and interpret surveys cautiously and responsibly.
Study specs
- Authors
- M Tahaei,D Wilkinson,A Frik,M Muller
- Discipline
- AI Ethics,Governance
- Year
- 2024
- Human Data Platform
- Prolific
- Source
- View Source DOI Google Scholar
Peer Review & Critical Discussion
Potential Selection Bias in 2023 Cohort
The participant pool shows a concerning overrepresentation of users from high-income demographics. Looking at Table 3, we can see that 78% of respondents had annual incomes above $75k, which significantly limits the generalizability of these findings to broader populations.
Non-naive Participants Issue
I've noticed a methodological concern regarding participant naivety. Given that Prolific users often complete multiple studies, there's a real risk that participants had prior exposure to similar experimental paradigms, which could confound the results.
RLHF Applicability to This Study Design
The implications for RLHF training pipelines are understated. If we accept the authors' conclusions about preference stability, this has direct consequences for how we should structure reward model training. The temporal decay effect described in Section 4.2 is particularly relevant.
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