0 papers in the Word Of Mouth Wom Intention research area.
Discover 1 peer-reviewed study in Word Of Mouth Wom Intention (2022). Explore research findings powered by Prolific's diverse participant panel.
This page lists 1 peer-reviewed paper in the research area of Word Of Mouth Wom Intention in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.
Authors: F De Keyzer, N Dens, P De Pelsmacker
Year: 2022
Published in: Journal of Advertising, 2022 - Taylor & Francis
Institution: Erasmus University Rotterdam
Research Area: Personalized advertising, Consumer behavior, Brand attitude, Word-of-mouth (WOM) intention
Discipline: Marketing
DOI: https://www.tandfonline.com/doi/abs/10.1080/00913367.2021.1888339%4010.1080/tfocoll.2024.0.issue-AAA-most-influential-articles-in-2022
Citations: 189
Related Disciplines: Marketing
Related Institutions: Erasmus University Rotterdam
Researchers: F De Keyzer, N Dens, P De Pelsmacker
Publication Years: 2022
Browse all papers in the Prolific Citations Library
