S Carney: Researcher — Prolific Citations Library

Explore 1 peer-reviewed study by S Carney in Consumer Engagement with AI Disclosures and Social Media Marketing (2025). Discover research powered by Prolific's participant panel.

This page lists 1 peer-reviewed paper authored or co-authored by S Carney in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

Made with AI: Consumer Engagement with Social Media Containing AI Disclosures

Authors: S Carney, I Riveros, S Tully

Year: 2025

Published in: Available at SSRN 4988760, 2025 - papers.ssrn.com

Institution: University of Southern California

Research Area: Consumer Engagement with AI Disclosures, Social Media Marketing, Social Psychology

Discipline: Social Science

AI-generated content disclosures on social media reduce consumer engagement primarily due to a decrease in parasocial connections, as users perceive creators to exert less effort; signaling greater effort can mitigate this effect.

Methods: Analysis of TikTok engagement data following AIGC disclosure implementation, supplemented by six preregistered experiments.

Key Findings: Impact of AIGC disclosures on consumer engagement and the mediating role of parasocial connections.

Citations: 6