0 papers in the Consumer Engagement With Ai Disclosures research area.
Discover 1 peer-reviewed study in Consumer Engagement With Ai Disclosures (2025). Explore research findings powered by Prolific's diverse participant panel.
This page lists 1 peer-reviewed paper in the research area of Consumer Engagement With Ai Disclosures in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.
Authors: S Carney, I Riveros, S Tully
Year: 2025
Published in: Available at SSRN 4988760, 2025 - papers.ssrn.com
Institution: University of Southern California
Research Area: Consumer Engagement with AI Disclosures, Social Media Marketing, Social Psychology
Discipline: Social Science
AI-generated content disclosures on social media reduce consumer engagement primarily due to a decrease in parasocial connections, as users perceive creators to exert less effort; signaling greater effort can mitigate this effect.
Methods: Analysis of TikTok engagement data following AIGC disclosure implementation, supplemented by six preregistered experiments.
Key Findings: Impact of AIGC disclosures on consumer engagement and the mediating role of parasocial connections.
Citations: 6
Related Disciplines: Social Science
Related Institutions: University of Southern California
Researchers: S Carney, I Riveros, S Tully
Publication Years: 2025
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