Ss Vaid: Researcher — Prolific Citations Library

Explore 1 peer-reviewed study by Ss Vaid in Personalized Persuasion and Generative AI (2024). Discover research powered by Prolific's participant panel.

This page lists 1 peer-reviewed paper authored or co-authored by Ss Vaid in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

The potential of generative AI for personalized persuasion at scale

Authors: SC Matz, JD Teeny, SS Vaid, H Peters, GM Harari

Year: 2024

Published in: Scientific Reports, 2024 - nature.com

Institution: Stanford University

Research Area: Personalized Persuasion, Generative AI, Political Influence

Discipline: Artificial Intelligence

Generative AI, specifically large language models like ChatGPT, effectively scale personalized persuasion by matching messages to psychological profiles, demonstrating increased influence across domains and profiles.

Methods: Four studies (with seven sub-studies) tested personalized persuasive messaging crafted by ChatGPT against non-personalized messages across various psychological and domain-specific dimensions.

Key Findings: Effectiveness of personalized persuasive messages crafted by generative AI in different domains, targeting psychological profiles such as personality traits, political ideology, and moral foundations.

Citations: 368

Sample Size: 1788