Papers by Sumit Narula

Explore 1 peer-reviewed study by Sumit Narula in Online Celebrity Influence and Technology Acceptance (UTAUT2) (2024). Discover research powered by Prolific's participant panel.

This page lists 1 peer-reviewed paper authored or co-authored by Sumit Narula in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach

Authors: Ruturaj Baber, Prerana Baber, Sumit Narula

Year: 2024

Published in: Science Direct

Institution: Amity University Haryana, Christ University, Jiwaji University

Research Area: Online Celebrity Influence, Technology Acceptance (UTAUT2), Consumer Behavior

Discipline: Information Systems, Behavioral Science, Marketing