Browse 1 peer-reviewed paper from Christ University spanning Online Celebrity Influence, Technology Acceptance (UTAUT2) (2024). Research powered by Prolific's high-quality participant data.
This page lists 1 peer-reviewed paper from researchers at Christ University in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.
Authors: Ruturaj Baber, Prerana Baber, Sumit Narula
Year: 2024
Published in: Science Direct
Institution: Amity University Haryana, Christ University, Jiwaji University
Research Area: Online Celebrity Influence, Technology Acceptance (UTAUT2), Consumer Behavior
Discipline: Information Systems, Behavioral Science, Marketing
Related Research Areas: Online Celebrity Influence, Technology Acceptance (UTAUT2), Consumer Behavior
Related Disciplines: Information Systems, Behavioral Science, Marketing
Researchers: Ruturaj Baber, Prerana Baber, Sumit Narula
Publication Years: 2024
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