University Of Southern Denmark: Research Institution — Prolific Citations Library

Browse 2 peer-reviewed papers from University Of Southern Denmark spanning Generative AI in Social Media Marketing, Brand Authenticity (2023–2024). Research powered by Prolific's high-quality participant data.

This page lists 2 peer-reviewed papers from researchers at University Of Southern Denmark in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (2 of 2)

Do you create your content yourself? Using generative artificial intelligence for social media content creation diminishes perceived brand authenticity

Authors: JD Brüns, M Meißner

Year: 2024

Published in: Journal of Retailing and Consumer Services, 2024 - Elsevier

Institution: Copenhagen Business School, University of Southern Denmark

Research Area: Generative AI in Social Media Marketing, Brand Authenticity, Consumer Services

Discipline: Marketing

Using generative artificial intelligence (GenAI) for social media content creation diminishes perceived brand authenticity, leading to negative follower reactions unless GenAI is used to assist humans rather than replace them.

Methods: Three experimental studies investigating consumer perceptions and reactions toward brand disclosure of GenAI usage in content creation.

Key Findings: Followers' attitudinal and behavioral reactions, mediated by perceptions of brand authenticity.

DOI: https://doi.org/10.1016/j.jretconser.2024.103790

Citations: 235
Further psychometric validation and test–retest reproducibility of the WOUND-Q

Authors: Nina Vestergaard Simonsen, Anne F. Klassen, Charlene Rae, Farima Dalaei, Stefan Cano, Lotte Poulsen, Andrea L. Pusic, Jens Ahm Sørensen

Year: 2023

Published in: Wiley

Institution: Harvard Medical School, McMaster University, Modus Outcomes, Odense University Hospital, University of Southern Denmark

Research Area: Patient-reported outcomes (PROMs), Psychometrics, Chronic Wound Care

Discipline: Health Sciences, Psychometrics