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University Of The Sunshine Coast Papers

0 research papers from University Of The Sunshine Coast that used Prolific for participant recruitment.

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University Of The Sunshine Coast

University Of The Sunshine Coast: Research Institution — Prolific Citations Library

Browse 1 peer-reviewed paper from University Of The Sunshine Coast spanning Social Media, Misinformation (2025). Research powered by Prolific's high-quality participant data.

This page lists 1 peer-reviewed paper from researchers at University Of The Sunshine Coast in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

Going viral: Sharing of misinformation by social media influencers

Authors: R Mulcahy, R Barnes

Year: 2025

Published in: Australasian ..., 2025 - journals.sagepub.com

Institution: University of the Sunshine Coast

Research Area: Social Media, Misinformation, Influencer Marketing

Discipline: Social Science

The paper investigates how misinformation shared by social media influencers garners virality and impacts perceived deception, parasocial interactions, and sharing intent, highlighting the role of appraisals and user comments.

Methods: Three online experimental studies grounded in social influence theory and cognitive appraisal theory (CAT), analyzing user behavior in response to influencer posts with varying levels of virality and comment types.

Key Findings: Virality of posts, perceived deception, parasocial interaction, sharing intent, and effects of user comments (critical vs. supportive).

Citations: 9