Can intelligent agents improve data quality in online questiosnnaires? A pilot study

Authors: A Söderström, A Shatte

Published: 2025

Publication: Behavior Research ..., 2021 - Springer

The study found that chatbot-assisted surveys modestly improve data quality, with most users finding the chatbots helpful and widely using them.

Methods: Randomized participants into chatbot-supported and unassisted survey conditions; assessed chatbot use, user satisfaction, and data quality via validated and deliberately confusing challenge items.

Key Findings: Effects of chatbot assistance on data quality, user satisfaction, and usage patterns in online questionnaires.

Limitations: Scope constraints like short surveys and one underdeveloped challenge item likely underestimated the effect of chatbot assistance.

Institution: University of Helsinki

Research Area: Intelligent Agents, Health Research Methodology, Behavioral Research

Discipline: Research Methodology,Behavioral Science

Sample Size: 300 participants

Citations: 7

DOI: https://doi.org/10.3758/s13428-021-01574-w