Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity

Authors: T Ghanbarpour, E Sahabeh

Published: 2022

Publication: Psychology & ..., 2022 - Wiley Online Library

Research paper: Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity

Research Area: Online Behavioral Advertising, Social Media Marketing, Consumer Behavior in Digital Environments

Discipline: Marketing, Consumer Behavior, Social Media Studies

Citations: 31

DOI: https://doi.org/10.1002/mar.21703