Consumer Behavior: Academic Discipline — Prolific Citations Library

Explore 5 peer-reviewed papers in Consumer Behavior (2019–2026). Academic research using Prolific for high-quality human data collection.

This page lists 5 peer-reviewed papers in the discipline of Consumer Behavior in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (5 of 5)

Self-image matters: Examining individual differences in resistance to loss framing messages

Authors: J He, C Calluso, C Donato, R Thouvarecq

Year: 2026

Published in: … - Journal of Retailing and …, 2026 - Elsevier

Institution: Luiss University, Roma Tre University, Univ Rouen Normandie, Le Mans Université

Research Area: Message framing, Psychological reactance, Self-image traits

Discipline: Consumer behavior

This paper looks at why some people get annoyed / push back (“psychological reactance”) when online grocery sites show healthy-eating PSAs, especially when the PSA is framed as a warning (“If you don’t eat well, you’ll suffer”) vs a benefit (“If you eat well, you’ll gain”).
The Polarization of NFTs: Association between Personality Traits and Perceived Value

Authors: X Yang, N Xi, J Hamari

Year: 2026

Published in: 2026 - scholarspace.manoa.hawaii.edu

Institution: Tampere University

Research Area: NFT, Gamification, Virtual economies

Discipline: Human–Computer Interaction (HCI), Consumer behavior, Behavioral psychology

Using a Prolific survey of 805 people, the paper shows that Big Five personality traits predict why people “love vs. hate” NFT art—with agreeableness and conscientiousness linked to higher perceived value across most dimensions, and neuroticism linked to more skepticism (especially about transparency).
A matter of identity: Promoting plant-based food among meat-eaters through a common identity priming

Authors: C Donato, L Monsurrò, M Di Cioccio

Year: 2024

Published in: Science Direct

Institution: G. D'Annunzio University, Luiss Guido Carli University, University of Modena and Reggio Emilia

Research Area: Consumer Behavior, Social Psychology, Retailing

Discipline: Social Psychology, Consumer Behavior

Meat-eaters are more inclined to purchase plant-based food when primed with a common identity rather than a vegan identity, reducing identity threat and enhancing sustainability efforts.

Methods: Four experimental studies utilizing identity-based interventions to influence food choices among meat-eaters.

Key Findings: The impact of identity priming (common vs. vegan) on meat-eaters' willingness to buy plant-based food.

Citations: 13
Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity

Authors: T Ghanbarpour, E Sahabeh

Year: 2022

Published in: Psychology & ..., 2022 - Wiley Online Library

Research Area: Online Behavioral Advertising, Social Media Marketing, Consumer Behavior in Digital Environments

Discipline: Marketing, Consumer Behavior, Social Media Studies

DOI: https://doi.org/10.1002/mar.21703

Citations: 31
Mechanical Turk in consumer research: Perceptions and usage in marketing academia

Authors: SA Wright, JK Goodman

Year: 2019

Published in: Handbook of research methods in ..., 2019 - taylorfrancis.com

Institution: University of Central Florida, University of Richmond

Research Area: Consumer Research, Crowdsourcing, Marketing Academia

Discipline: Marketing, Consumer Behavior

Citations: 22