Authors: J He, C Calluso, C Donato, R Thouvarecq
Year: 2026
Published in: … - Journal of Retailing and …, 2026 - Elsevier
Institution: Luiss University, Roma Tre University, Univ Rouen Normandie, Le Mans Université
Research Area: Message framing, Psychological reactance, Self-image traits
Discipline: Consumer behavior
This paper looks at why some people get annoyed / push back (“psychological reactance”) when online grocery sites show healthy-eating PSAs, especially when the PSA is framed as a warning (“If you don’t eat well, you’ll suffer”) vs a benefit (“If you eat well, you’ll gain”).
