Le Mans Universit Papers

Browse 1 peer-reviewed paper from Le Mans Universit spanning Message framing, Psychological reactance (2026). Research powered by Prolific's high-quality participant data.

This page lists 1 peer-reviewed paper from researchers at Le Mans Universit in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

Self-image matters: Examining individual differences in resistance to loss framing messages

Authors: J He, C Calluso, C Donato, R Thouvarecq

Year: 2026

Published in: … - Journal of Retailing and …, 2026 - Elsevier

Institution: Luiss University, Roma Tre University, Univ Rouen Normandie, Le Mans Université

Research Area: Message framing, Psychological reactance, Self-image traits

Discipline: Consumer behavior

This paper looks at why some people get annoyed / push back (“psychological reactance”) when online grocery sites show healthy-eating PSAs, especially when the PSA is framed as a warning (“If you don’t eat well, you’ll suffer”) vs a benefit (“If you eat well, you’ll gain”).