C Donato: Researcher — Prolific Citations Library

Explore 2 peer-reviewed studies by C Donato in Message framing and Psychological reactance (2024–2026). Discover research powered by Prolific's participant panel.

This page lists 2 peer-reviewed papers authored or co-authored by C Donato in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (2 of 2)

Self-image matters: Examining individual differences in resistance to loss framing messages

Authors: J He, C Calluso, C Donato, R Thouvarecq

Year: 2026

Published in: … - Journal of Retailing and …, 2026 - Elsevier

Institution: Luiss University, Roma Tre University, Univ Rouen Normandie, Le Mans Université

Research Area: Message framing, Psychological reactance, Self-image traits

Discipline: Consumer behavior

This paper looks at why some people get annoyed / push back (“psychological reactance”) when online grocery sites show healthy-eating PSAs, especially when the PSA is framed as a warning (“If you don’t eat well, you’ll suffer”) vs a benefit (“If you eat well, you’ll gain”).
A matter of identity: Promoting plant-based food among meat-eaters through a common identity priming

Authors: C Donato, L Monsurrò, M Di Cioccio

Year: 2024

Published in: Science Direct

Institution: G. D'Annunzio University, Luiss Guido Carli University, University of Modena and Reggio Emilia

Research Area: Consumer Behavior, Social Psychology, Retailing

Discipline: Social Psychology, Consumer Behavior

Meat-eaters are more inclined to purchase plant-based food when primed with a common identity rather than a vegan identity, reducing identity threat and enhancing sustainability efforts.

Methods: Four experimental studies utilizing identity-based interventions to influence food choices among meat-eaters.

Key Findings: The impact of identity priming (common vs. vegan) on meat-eaters' willingness to buy plant-based food.

Citations: 13