Luiss Guido Carli University Papers

Browse 1 peer-reviewed paper from Luiss Guido Carli University spanning Consumer Behavior, Social Psychology (2024). Research powered by Prolific's high-quality participant data.

This page lists 1 peer-reviewed paper from researchers at Luiss Guido Carli University in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

A matter of identity: Promoting plant-based food among meat-eaters through a common identity priming

Authors: C Donato, L Monsurrò, M Di Cioccio

Year: 2024

Published in: Science Direct

Institution: G. D'Annunzio University, Luiss Guido Carli University, University of Modena and Reggio Emilia

Research Area: Consumer Behavior, Social Psychology, Retailing

Discipline: Social Psychology, Consumer Behavior

Meat-eaters are more inclined to purchase plant-based food when primed with a common identity rather than a vegan identity, reducing identity threat and enhancing sustainability efforts.

Methods: Four experimental studies utilizing identity-based interventions to influence food choices among meat-eaters.

Key Findings: The impact of identity priming (common vs. vegan) on meat-eaters' willingness to buy plant-based food.

Citations: 13