Authors: C Donato, L Monsurrò, M Di Cioccio
Year: 2024
Published in: Science Direct
Institution: G. D'Annunzio University, Luiss Guido Carli University, University of Modena and Reggio Emilia
Research Area: Consumer Behavior, Social Psychology, Retailing
Discipline: Social Psychology, Consumer Behavior
Meat-eaters are more inclined to purchase plant-based food when primed with a common identity rather than a vegan identity, reducing identity threat and enhancing sustainability efforts.
Methods: Four experimental studies utilizing identity-based interventions to influence food choices among meat-eaters.
Key Findings: The impact of identity priming (common vs. vegan) on meat-eaters' willingness to buy plant-based food.
Citations: 13
