Authors: X Yang, N Xi, J Hamari
Year: 2026
Published in: 2026 - scholarspace.manoa.hawaii.edu
Institution: Tampere University
Research Area: NFT, Gamification, Virtual economies
Discipline: Human–Computer Interaction (HCI), Consumer behavior, Behavioral psychology
Using a Prolific survey of 805 people, the paper shows that Big Five personality traits predict why people “love vs. hate” NFT art—with agreeableness and conscientiousness linked to higher perceived value across most dimensions, and neuroticism linked to more skepticism (especially about transparency).