The Polarization of NFTs: Association between Personality Traits and Perceived Value

Authors: X Yang, N Xi, J Hamari

Published: 2026

Publication: 2026 - scholarspace.manoa.hawaii.edu

Using a Prolific survey of 805 people, the paper shows that Big Five personality traits predict why people “love vs. hate” NFT art—with agreeableness and conscientiousness linked to higher perceived value across most dimensions, and neuroticism linked to more skepticism (especially about transparency).

Institution: Tampere University

Research Area: NFT, Gamification, Virtual economies

Discipline: Human–Computer Interaction (HCI), Consumer behavior, Behavioral psychology