Mechanical Turk in consumer research: Perceptions and usage in marketing academia

Authors: SA Wright, JK Goodman

Published: 2019

Publication: Handbook of research methods in ..., 2019 - taylorfrancis.com

Research paper: Mechanical Turk in consumer research: Perceptions and usage in marketing academia

Institution: University of Central Florida, University of Richmond

Research Area: Consumer Research, Crowdsourcing, Marketing Academia

Discipline: Marketing, Consumer Behavior

Citations: 22