Sounding Trustworthy: AI-Generated Audio Outperforms Video and Images in Political Communication
Authors: H Shakeeb, C Conrad
Published: 2025
Publication: 2025 - aisel.aisnet.org
AI-generated audio in political communication is perceived as more trustworthy than image or video formats, but lower realism leads to skepticism.
Methods: An online experiment with participants assessing AI-generated political content in audio, video, and image formats; data analyzed using linear mixed effects analysis and NLP.
Key Findings: Impact of AI-generated media formats on trust and willingness to follow political recommendations, considering realism levels.
Limitations: Limited generalizability due to sample size; potential biases in online participant selection; no exploration of long-term trust shifts.
Institution: Dalhousie University
Research Area: AI, Political Communication, Media Trustworthiness, Cognitive Science, Autonomous Applications
Discipline: Artificial Intelligence,Cognitive Science
Sample Size: 150 participants
Citations: 1