The effect of popularity cues and peer endorsements on assertive social media ads

Authors: A Agarwal, SY Lee

Published: 2025

Publication: Information Systems ..., 2025 - pubsonline.informs.org

This academic article explores a specific topic within the field of Information Systems Research.

Institution: University of Texas

Research Area: Information Systems, Behavioral Economics, Social Media Marketing, Advertising

Discipline: Information Systems Research, Marketing, Behavioral Science

Citations: 14