Advertising: Research Area — Prolific Citations Library

Discover 10 peer-reviewed studies in Advertising (2020–2025). Explore research findings powered by Prolific's diverse participant panel.

This page lists 10 peer-reviewed papers in the research area of Advertising in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (10 of 10)

The effect of popularity cues and peer endorsements on assertive social media ads

Authors: A Agarwal, SY Lee

Year: 2025

Published in: Information Systems ..., 2025 - pubsonline.informs.org

Institution: University of Texas

Research Area: Information Systems, Behavioral Economics, Social Media Marketing, Advertising

Discipline: Information Systems Research, Marketing, Behavioral Science

This academic article explores a specific topic within the field of Information Systems Research.

Citations: 14
Authentic Warmth in These Uncertain Times": The Impact of Authenticity in COVID-19 Advertising on Brand Warmth and Consumer Responses

Authors: J Yang, M Jiang, T Kim

Year: 2025

Published in: Journal of Promotion Management, 2023 - Taylor & Francis

Institution: Jing Yang is affiliated with Shanghai University of Finance and Economics, Mengtian Jiang is affiliated with the University of Kentucky, and Taewan Kim is affiliated with Bowling Green State University. Shanghai University of Finance and Economics, University of Kentucky, Bowling Green State University

Research Area: Marketing, Consumer Behavior, Advertising, Brand Management

Discipline: Marketing

Authentic COVID-19 advertisements were found to enhance consumers' perceptions of brand warmth, which consequently improved brand attitudes and engagement intentions through positively valenced emotional responses.

Methods: An online survey was used to gather consumer evaluations of COVID-19 video advertisements published between March and August 2020, with serial mediation analysis applied to understand emotional and perceptional mechanisms.

Key Findings: The relationship between perceived message authenticity in COVID-19 ads, brand warmth, emotional responses, brand attitudes, and engagement intentions.

DOI: https://www.tandfonline.com/doi/abs/10.1080/10496491.2022.2143988#

Citations: 9
Useful or Creepy? The Effect of Exchanged Benefits and Information Collection in Social Media Advertisements

Authors: S Kwon, NL Kim

Year: 2025

Published in: International Textile and Apparel ..., 2025 - iastatedigitalpress.com

Institution: University of Minnesota

Research Area: Social Media Advertising, Consumer Perception, Information Collection Ethics in Marketing, Social Science.

Discipline: Social Science, Marketing

Consumers are more willing to disclose personal information in social media advertising when they perceive exchanged benefits, such as monetary rewards and personalized recommendations, outweigh the risks; the method of information collection (overt vs. covert) does not significantly affect this decision.

Methods: An online survey was conducted among U.S. Instagram users to assess attitudes toward benefit-risk trade-offs in personal data disclosure for advertising purposes.

Key Findings: Willingness to disclose personal information, click-through intentions, and purchase intentions based on perceived benefits and risks in social media advertisements.

DOI: https://doi.org/10.31274/itaa.18830

Citations: 1

Sample Size: 199
LLM-Generated Ads: From Personalization Parity to Persuasion Superiority

Authors: E Meguellati, S Civelli, L Han, A Bernstein

Year: 2025

Published in: arXiv preprint arXiv ..., 2025 - arxiv.org

Institution: Oregon Health Sciences University, Oregon University of California, Irvine, Han Institute, NYU School of Law, Bernstein Research

Research Area: Advertising, Persuasion Strategies, Human-AI Interaction in Content Generation

Discipline: Artificial Intelligence

LLM-generated advertisements achieved parity with human-written ads in personalization and demonstrated superiority in persuasion using psychological principles, outperforming human ads even when AI-origin detection impacted results.

Methods: Two-part study: First examined LLM personalization based on personality traits; second tested psychological persuasion principles using universal messages across authority, consensus, cognition, and scarcity.

Key Findings: Effectiveness of LLM-generated ads in personalization and persuasive storytelling compared to human-created ads.

Sample Size: 1200
Cue to Trust? Investigating the Impact of Political Advertising Transparency Disclaimers on Citizen Trust Evaluations

Authors: HC Gordon, T Stafford, K Dommett

Year: 2024

Published in: ... of the Annual Meeting of the ..., 2024 - escholarship.org

Institution: University of California, Irvine, University of New York, Buffalo, University of Bath

Research Area: Political Advertising, Trust, Political Communication, Transparency

Discipline: Political Science, Communication
The Effect of Exchanged Benefits and Information Collection Method in Social Media Advertisements

Authors: S Kwon

Year: 2023

Published in: 2024 - search.proquest.com

Research Area: Social Media Advertising, Consumer Behavior, Information Collection

Discipline: Social Science
How and when personalized advertising leads to brand attitude, click, and WOM intention

Authors: F De Keyzer, N Dens, P De Pelsmacker

Year: 2022

Published in: Journal of Advertising, 2022 - Taylor & Francis

Institution: Erasmus University Rotterdam

Research Area: Personalized advertising, Consumer behavior, Brand attitude, Word-of-mouth (WOM) intention

Discipline: Marketing

DOI: https://www.tandfonline.com/doi/abs/10.1080/00913367.2021.1888339%4010.1080/tfocoll.2024.0.issue-AAA-most-influential-articles-in-2022

Citations: 189
Social media advertising: How online motivations and congruency influence perceptions of trust

Authors: JR Carlson, S Hanson, J Pancras

Year: 2022

Published in: Journal of Consumer ..., 2022 - Wiley Online Library

Research Area: Consumer Psychology, Marketing, Social Media Advertising

Discipline: Marketing

DOI: https://doi.org/10.1002/cb.1989

Citations: 53
Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity

Authors: T Ghanbarpour, E Sahabeh

Year: 2022

Published in: Psychology & ..., 2022 - Wiley Online Library

Research Area: Online Behavioral Advertising, Social Media Marketing, Consumer Behavior in Digital Environments

Discipline: Marketing, Consumer Behavior, Social Media Studies

DOI: https://doi.org/10.1002/mar.21703

Citations: 31
Taking Data Out of Context to Hyper-Personalize Ads: Crowdworkers' Privacy Perceptions and Decisions to Disclose Private Information

Authors: J Hanson, M Wei, S Veys, M Kugler

Year: 2020

Published in: Proceedings of the ..., 2020 - dl.acm.org

Institution: University of Chicago, University of Washington

Research Area: Privacy, Crowdwork, Hyper-Personalization in Advertising

Discipline: Human-Computer Interaction (HCI)

DOI: https://doi.org/10.1145/3313831.3376415

Citations: 40