Social media advertising: How online motivations and congruency influence perceptions of trust

Authors: JR Carlson, S Hanson, J Pancras

Published: 2022

Publication: Journal of Consumer ..., 2022 - Wiley Online Library

Research paper: Social media advertising: How online motivations and congruency influence perceptions of trust

Research Area: Consumer Psychology, Marketing, Social Media Advertising

Discipline: Marketing

Citations: 53

DOI: https://doi.org/10.1002/cb.1989