Consumer Psychology: Research Area — Prolific Citations Library

Discover 3 peer-reviewed studies in Consumer Psychology (2022–2025). Explore research findings powered by Prolific's diverse participant panel.

This page lists 3 peer-reviewed papers in the research area of Consumer Psychology in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (3 of 3)

Made with AI: Consumer Engagement with Social Media Containing AI Disclosures

Authors: S Carney, I Riveros, S Tully

Year: 2025

Published in: Available at SSRN 4988760, 2025 - papers.ssrn.com

Institution: University of Southern California

Research Area: Consumer Engagement with AI Disclosures, Social Media Marketing, Social Psychology

Discipline: Social Science

AI-generated content disclosures on social media reduce consumer engagement primarily due to a decrease in parasocial connections, as users perceive creators to exert less effort; signaling greater effort can mitigate this effect.

Methods: Analysis of TikTok engagement data following AIGC disclosure implementation, supplemented by six preregistered experiments.

Key Findings: Impact of AIGC disclosures on consumer engagement and the mediating role of parasocial connections.

Citations: 6
A matter of identity: Promoting plant-based food among meat-eaters through a common identity priming

Authors: C Donato, L Monsurrò, M Di Cioccio

Year: 2024

Published in: Science Direct

Institution: G. D'Annunzio University, Luiss Guido Carli University, University of Modena and Reggio Emilia

Research Area: Consumer Behavior, Social Psychology, Retailing

Discipline: Social Psychology, Consumer Behavior

Meat-eaters are more inclined to purchase plant-based food when primed with a common identity rather than a vegan identity, reducing identity threat and enhancing sustainability efforts.

Methods: Four experimental studies utilizing identity-based interventions to influence food choices among meat-eaters.

Key Findings: The impact of identity priming (common vs. vegan) on meat-eaters' willingness to buy plant-based food.

Citations: 13
Social media advertising: How online motivations and congruency influence perceptions of trust

Authors: JR Carlson, S Hanson, J Pancras

Year: 2022

Published in: Journal of Consumer ..., 2022 - Wiley Online Library

Research Area: Consumer Psychology, Marketing, Social Media Advertising

Discipline: Marketing

DOI: https://doi.org/10.1002/cb.1989

Citations: 53