Social Media Advertising: Research Area — Prolific Citations Library

Discover 4 peer-reviewed studies in Social Media Advertising (2022–2025). Explore research findings powered by Prolific's diverse participant panel.

This page lists 4 peer-reviewed papers in the research area of Social Media Advertising in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (4 of 4)

The effect of popularity cues and peer endorsements on assertive social media ads

Authors: A Agarwal, SY Lee

Year: 2025

Published in: Information Systems ..., 2025 - pubsonline.informs.org

Institution: University of Texas

Research Area: Information Systems, Behavioral Economics, Social Media Marketing, Advertising

Discipline: Information Systems Research, Marketing, Behavioral Science

This academic article explores a specific topic within the field of Information Systems Research.

Citations: 14
Useful or Creepy? The Effect of Exchanged Benefits and Information Collection in Social Media Advertisements

Authors: S Kwon, NL Kim

Year: 2025

Published in: International Textile and Apparel ..., 2025 - iastatedigitalpress.com

Institution: University of Minnesota

Research Area: Social Media Advertising, Consumer Perception, Information Collection Ethics in Marketing, Social Science.

Discipline: Social Science, Marketing

Consumers are more willing to disclose personal information in social media advertising when they perceive exchanged benefits, such as monetary rewards and personalized recommendations, outweigh the risks; the method of information collection (overt vs. covert) does not significantly affect this decision.

Methods: An online survey was conducted among U.S. Instagram users to assess attitudes toward benefit-risk trade-offs in personal data disclosure for advertising purposes.

Key Findings: Willingness to disclose personal information, click-through intentions, and purchase intentions based on perceived benefits and risks in social media advertisements.

DOI: https://doi.org/10.31274/itaa.18830

Citations: 1

Sample Size: 199
The Effect of Exchanged Benefits and Information Collection Method in Social Media Advertisements

Authors: S Kwon

Year: 2023

Published in: 2024 - search.proquest.com

Research Area: Social Media Advertising, Consumer Behavior, Information Collection

Discipline: Social Science
Social media advertising: How online motivations and congruency influence perceptions of trust

Authors: JR Carlson, S Hanson, J Pancras

Year: 2022

Published in: Journal of Consumer ..., 2022 - Wiley Online Library

Research Area: Consumer Psychology, Marketing, Social Media Advertising

Discipline: Marketing

DOI: https://doi.org/10.1002/cb.1989

Citations: 53