Information Collection Ethics In Marketing: Research Area — Prolific Citations Library

Discover 1 peer-reviewed study in Information Collection Ethics In Marketing (2025). Explore research findings powered by Prolific's diverse participant panel.

This page lists 1 peer-reviewed paper in the research area of Information Collection Ethics In Marketing in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

Useful or Creepy? The Effect of Exchanged Benefits and Information Collection in Social Media Advertisements

Authors: S Kwon, NL Kim

Year: 2025

Published in: International Textile and Apparel ..., 2025 - iastatedigitalpress.com

Institution: University of Minnesota

Research Area: Social Media Advertising, Consumer Perception, Information Collection Ethics in Marketing, Social Science.

Discipline: Social Science, Marketing

Consumers are more willing to disclose personal information in social media advertising when they perceive exchanged benefits, such as monetary rewards and personalized recommendations, outweigh the risks; the method of information collection (overt vs. covert) does not significantly affect this decision.

Methods: An online survey was conducted among U.S. Instagram users to assess attitudes toward benefit-risk trade-offs in personal data disclosure for advertising purposes.

Key Findings: Willingness to disclose personal information, click-through intentions, and purchase intentions based on perceived benefits and risks in social media advertisements.

DOI: https://doi.org/10.31274/itaa.18830

Citations: 1

Sample Size: 199