Authors: E Meguellati, S Civelli, L Han, A Bernstein
Year: 2025
Published in: arXiv preprint arXiv ..., 2025 - arxiv.org
Institution: Oregon Health Sciences University, Oregon University of California, Irvine, Han Institute, NYU School of Law, Bernstein Research
Research Area: Advertising, Persuasion Strategies, Human-AI Interaction in Content Generation
Discipline: Artificial Intelligence
LLM-generated advertisements achieved parity with human-written ads in personalization and demonstrated superiority in persuasion using psychological principles, outperforming human ads even when AI-origin detection impacted results.
Methods: Two-part study: First examined LLM personalization based on personality traits; second tested psychological persuasion principles using universal messages across authority, consensus, cognition, and scarcity.
Key Findings: Effectiveness of LLM-generated ads in personalization and persuasive storytelling compared to human-created ads.
Sample Size: 1200