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Oregon Health Sciences University Papers

0 research papers from Oregon Health Sciences University that used Prolific for participant recruitment.

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Behavioral Science

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Behavioral Science

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Oregon Health Sciences University

Oregon Health Sciences University: Research Institution — Prolific Citations Library

Browse 1 peer-reviewed paper from Oregon Health Sciences University spanning Advertising, Persuasion Strategies (2025). Research powered by Prolific's high-quality participant data.

This page lists 1 peer-reviewed paper from researchers at Oregon Health Sciences University in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

LLM-Generated Ads: From Personalization Parity to Persuasion Superiority

Authors: E Meguellati, S Civelli, L Han, A Bernstein

Year: 2025

Published in: arXiv preprint arXiv ..., 2025 - arxiv.org

Institution: Oregon Health Sciences University, Oregon University of California, Irvine, Han Institute, NYU School of Law, Bernstein Research

Research Area: Advertising, Persuasion Strategies, Human-AI Interaction in Content Generation

Discipline: Artificial Intelligence

LLM-generated advertisements achieved parity with human-written ads in personalization and demonstrated superiority in persuasion using psychological principles, outperforming human ads even when AI-origin detection impacted results.

Methods: Two-part study: First examined LLM personalization based on personality traits; second tested psychological persuasion principles using universal messages across authority, consensus, cognition, and scarcity.

Key Findings: Effectiveness of LLM-generated ads in personalization and persuasive storytelling compared to human-created ads.

Sample Size: 1200