The levers of political persuasion with conversational artificial intelligence

Authors: K Hackenburg, BM Tappin, L Hewitt, E Saunders

Published: 2025

Publication: Science, 2025 - science.org

This Science paper shows that conversational AI chatbots can systematically influence political opinions at scale, and that techniques like post-training and prompting make them far more persuasive—but that increased persuasion is tied to reduced factual accuracy in what the AI says.

Institution: London School of Economics and Political Science, Stony Brook University

Research Area: Political Persuasion with Conversational AI, LLM,Factual Accuracy in AI Systems.

Discipline: Political Science , Computational Social Science

Citations: 12