Unlocking creativity with Artificial Intelligence: Field and experimental evidence on the Goldilocks (curvilinear) effect of human-AI collaboration.
Authors: HCB Huang
Published: 2025
Publication: Journal of Experimental Psychology: General, 2025 - psycnet.apa.org
Moderate levels of human-AI collaboration enhance creative performance due to increased knowledge diversity, but excessive or minimal involvement diminishes this effect.
Methods: Two experiments assigned 139 business professionals and 319 working adults to collaborate with ChatGPT at varying levels, and a follow-up survey among 188 creative industry workers was conducted to replicate findings.
Key Findings: The impact of varying degrees of human-AI collaboration on creative performance, evaluated by human judges, entrepreneurs, and AI metrics.
Limitations: Potential contextual constraints as the findings may not generalize beyond specific creative tasks or tools like ChatGPT; further exploration is needed on how different types of AI impact specific industries.
Institution: University of British Columbia
Research Area: Human-AI Collaboration, Creativity, Experimental Psychology
Discipline: Experimental Psychology
Sample Size: 646 participants
Citations: 3