Creativity: Research Area — Prolific Citations Library

Discover 4 peer-reviewed studies in Creativity (2020–2025). Explore research findings powered by Prolific's diverse participant panel.

This page lists 4 peer-reviewed papers in the research area of Creativity in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (4 of 4)

Unlocking creativity with Artificial Intelligence: Field and experimental evidence on the Goldilocks (curvilinear) effect of human-AI collaboration.

Authors: HCB Huang

Year: 2025

Published in: Journal of Experimental Psychology: General, 2025 - psycnet.apa.org

Institution: University of British Columbia

Research Area: Human-AI Collaboration, Creativity, Experimental Psychology

Discipline: Experimental Psychology

Moderate levels of human-AI collaboration enhance creative performance due to increased knowledge diversity, but excessive or minimal involvement diminishes this effect.

Methods: Two experiments assigned 139 business professionals and 319 working adults to collaborate with ChatGPT at varying levels, and a follow-up survey among 188 creative industry workers was conducted to replicate findings.

Key Findings: The impact of varying degrees of human-AI collaboration on creative performance, evaluated by human judges, entrepreneurs, and AI metrics.

Citations: 3

Sample Size: 646
A Robot Walks into a Bar: Can Language Models Serve as Creativity Support Tools for Comedy? An Evaluation of LLMs’ Humour Alignment with Comedians

Authors: PW Mirowski, J Love, K Mathewson, S Mohamed

Year: 2024

Published in: ArXiv

Institution: Google DeepMind, Google

Research Area: AI Creativity, Humor Generation, Human-Computer Interaction (HCI)

Discipline: Artificial Intelligence

Professional comedians found LLMs insufficient as creativity support tools for comedy, citing bias, bland output, and reinforcement of hegemonic viewpoints.

Methods: Workshops conducted with professional comedians combining comedy writing sessions using LLMs, a Creativity Support Index questionnaire, and focus groups discussing their experiences and ethical concerns.

Key Findings: Effectiveness of LLMs as creativity support tools for comedy writing, ethical concerns (bias, censorship, copyright), and value alignment in AI outputs.

Citations: 52

Sample Size: 20
Evaluating Creative Short Story Generation in Humans and Large Language Models

Authors: Mete Ismayilzada1,2, Claire Stevenson3, Lonneke van der Plas

Year: 2024

Published in: ArXiv

Institution: Idiap Research Institute, University of Amsterdam, Università della Svizzera Italiana, École Polytechnique Fédérale de Lausanne

Research Area: Creative Story Generation, LLM Evaluation, Computational Creativity

Discipline: Artificial Intelligence, Natural Language Processing, Computational Creativity
Creativity on paid crowdsourcing platforms

Authors: J Oppenlaender, K Milland, A Visuri, P Ipeirotis

Year: 2020

Published in: Proceedings of the ..., 2020 - dl.acm.org

Institution: Cornell, Aalto University, New York University

Research Area: Crowdsourcing, Creativity, Human-Computer Interaction (HCI)

Discipline: Human-Computer Interaction (HCI)

Citations: 66