Consumer Attitude: Research Area — Prolific Citations Library

Discover 2 peer-reviewed studies in Consumer Attitude (2021–2022). Explore research findings powered by Prolific's diverse participant panel.

This page lists 2 peer-reviewed papers in the research area of Consumer Attitude in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (2 of 2)

How and when personalized advertising leads to brand attitude, click, and WOM intention

Authors: F De Keyzer, N Dens, P De Pelsmacker

Year: 2022

Published in: Journal of Advertising, 2022 - Taylor & Francis

Institution: Erasmus University Rotterdam

Research Area: Personalized advertising, Consumer behavior, Brand attitude, Word-of-mouth (WOM) intention

Discipline: Marketing

DOI: https://www.tandfonline.com/doi/abs/10.1080/00913367.2021.1888339%4010.1080/tfocoll.2024.0.issue-AAA-most-influential-articles-in-2022

Citations: 189
Are we all in this together?": Brand opportunism in covid-19 cause related marketing and the moderating role of consumer skepticism

Authors: J Yang, J Mundel

Year: 2021

Published in: Journal of Promotion Management, 2021 - Taylor & Francis

Institution: Michigan State University

Research Area: Cause-related Marketing, Consumer Skepticism, Consumer Attitude

Discipline: Marketing

DOI: https://doi.org/10.1080/10496491.2021.1888181

Citations: 37