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Authors: F Salvi, M Horta Ribeiro, R Gallotti, R West
Year: 2025
Published in: Nature Human Behaviour, 2025 - nature.com
Institution: EPFL, Fondazione Bruno Kessle, Princeton University
Research Area: Conversational Persuasion of LLM, Human-Computer Interaction, Behavioral Science, Large Language Models
Discipline: Behavioral Science
GPT-4 can use personalized arguments to be more persuasive in debates, outperforming humans in 64.4% of AI-human comparisons when personalization is applied.
Methods: Preregistered controlled study involving multiround debates with random assignment to conditions focusing on AI-human comparisons, personalization, and opinion strength.
Key Findings: Effectiveness of persuasion by GPT-4, especially when using personalized arguments, compared to humans in debates.
Citations: 65
Sample Size: 900
Related Disciplines: Behavioral Science
Related Institutions: EPFL, Fondazione Bruno Kessle, Princeton University
Researchers: F Salvi, M Horta Ribeiro, R Gallotti, R West
Publication Years: 2025
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