Ethnic Targeting: Research Area — Prolific Citations Library

Discover 1 peer-reviewed study in Ethnic Targeting (2025). Explore research findings powered by Prolific's diverse participant panel.

This page lists 1 peer-reviewed paper in the research area of Ethnic Targeting in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

Generative AI and Disinformation| Synthetic Diversity: Examining the Effects of Ethnic Targeting Using AI-Generated Political Ads

Authors: M Wack, DA Parry

Year: 2025

Published in: International Journal of Communication, 2025 - ijoc.org

Institution: University of Zurich

Research Area: Generative AI, Disinformation, Political Communication, Ethnic Targeting

Discipline: Communication, Artificial Intelligence, Political Science

The study finds that AI-generated political ads with coethnic avatars are more effective at mobilizing voter support and reducing skepticism, even when labeled as synthetic, with AI literacy playing a key role in identifying such content.

Methods: Survey experiment targeting voter responses to AI-generated political ads with varied presenter ethnicities, including analysis of AI literacy versus digital literacy.

Key Findings: Effectiveness of coethnic versus out-group ethnic AI-generated avatars in mobilizing voter support and the role of AI literacy in detecting synthetic content.

Citations: 1