Authors: R Mulcahy, R Barnes
Year: 2025
Published in: Australasian ..., 2025 - journals.sagepub.com
Institution: University of the Sunshine Coast
Research Area: Social Media, Misinformation, Influencer Marketing
Discipline: Social Science
The paper investigates how misinformation shared by social media influencers garners virality and impacts perceived deception, parasocial interactions, and sharing intent, highlighting the role of appraisals and user comments.
Methods: Three online experimental studies grounded in social influence theory and cognitive appraisal theory (CAT), analyzing user behavior in response to influencer posts with varying levels of virality and comment types.
Key Findings: Virality of posts, perceived deception, parasocial interaction, sharing intent, and effects of user comments (critical vs. supportive).
Citations: 9