Mozilla Foundation: Research Institution — Prolific Citations Library

Browse 1 peer-reviewed paper from Mozilla Foundation spanning Social Media, User Engagement (2025). Research powered by Prolific's high-quality participant data.

This page lists 1 peer-reviewed paper from researchers at Mozilla Foundation in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

Toxic content and user engagement on social media: Evidence from a field experiment

Authors: G Beknazar-Yuzbashev, R Jiménez-Durán, J McCrosky

Year: 2025

Published in: 2025 - econstor.eu

Institution: Mozilla Foundation, Columbia University, Bocconi University, Stanford University, University of Warwick

Research Area: Social Media, User Engagement, Toxicity

Discipline: Social Science

Reducing exposure to toxic content on social media lowers user engagement but also decreases the toxicity of user-generated content, highlighting a trade-off for platforms between reduced toxicity and increased engagement.

Methods: Pre-registered browser extension field experiment on Facebook, Twitter, and YouTube to randomly hide toxic content for six weeks; supplemented with a survey experiment.

Key Findings: Impact of reduced exposure to toxic content on advertising impressions, time spent, engagement, and user-generated content toxicity; explored curiosity and alignment between engagement and welfare.

Citations: 76