The persuasive effects of political microtargeting in the age of generative artificial intelligence
Authors: A Simchon, M Edwards, S Lewandowsky
Published: 2024
Publication: PNAS nexus, 2024 - academic.oup.com
The study highlights the effectiveness and scalability of using generative AI to microtarget personalized political advertisements based on personality traits, raising ethical and policy concerns.
Methods: Four studies were conducted, including experiments (studies 1a and 1b) on the effectiveness of personality-tailored ads and feasibility assessments (studies 2a and 2b) of automatic generation and validation of these ads using generative AI and personality inference.
Key Findings: Effectiveness of personality-based microtargeted political ads and the scalability of their generation using generative AI tools.
Limitations: The paper does not provide detailed insights into contextual or long-term impacts of such advertising strategies, nor does it address potential countermeasures or regulatory frameworks.
Institution: University of Bristol
Research Area: Political Microtargeting, Generative AI, Political Science, Psychological and Cognitive Sciences
Discipline: Political Science , Psychology
Citations: 172