Psychological And Cognitive Sciences: Research Area — Prolific Citations Library

Discover 1 peer-reviewed study in Psychological And Cognitive Sciences (2024). Explore research findings powered by Prolific's diverse participant panel.

This page lists 1 peer-reviewed paper in the research area of Psychological And Cognitive Sciences in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (1 of 1)

The persuasive effects of political microtargeting in the age of generative artificial intelligence

Authors: A Simchon, M Edwards, S Lewandowsky

Year: 2024

Published in: PNAS nexus, 2024 - academic.oup.com

Institution: University of Bristol

Research Area: Political Microtargeting, Generative AI, Political Science, Psychological and Cognitive Sciences

Discipline: Political Science, Psychology

The study highlights the effectiveness and scalability of using generative AI to microtarget personalized political advertisements based on personality traits, raising ethical and policy concerns.

Methods: Four studies were conducted, including experiments (studies 1a and 1b) on the effectiveness of personality-tailored ads and feasibility assessments (studies 2a and 2b) of automatic generation and validation of these ads using generative AI and personality inference.

Key Findings: Effectiveness of personality-based microtargeted political ads and the scalability of their generation using generative AI tools.

Citations: 172