Authors: A Simchon, M Edwards, S Lewandowsky
Year: 2024
Published in: PNAS nexus, 2024 - academic.oup.com
Institution: University of Bristol
Research Area: Political Microtargeting, Generative AI, Political Science, Psychological and Cognitive Sciences
Discipline: Political Science, Psychology
The study highlights the effectiveness and scalability of using generative AI to microtarget personalized political advertisements based on personality traits, raising ethical and policy concerns.
Methods: Four studies were conducted, including experiments (studies 1a and 1b) on the effectiveness of personality-tailored ads and feasibility assessments (studies 2a and 2b) of automatic generation and validation of these ads using generative AI and personality inference.
Key Findings: Effectiveness of personality-based microtargeted political ads and the scalability of their generation using generative AI tools.
Citations: 172
