Authors: S Kwon, NL Kim
Year: 2025
Published in: International Textile and Apparel ..., 2025 - iastatedigitalpress.com
Institution: University of Minnesota
Research Area: Social Media Advertising, Consumer Perception, Information Collection Ethics in Marketing, Social Science.
Discipline: Social Science, Marketing
Consumers are more willing to disclose personal information in social media advertising when they perceive exchanged benefits, such as monetary rewards and personalized recommendations, outweigh the risks; the method of information collection (overt vs. covert) does not significantly affect this decision.
Methods: An online survey was conducted among U.S. Instagram users to assess attitudes toward benefit-risk trade-offs in personal data disclosure for advertising purposes.
Key Findings: Willingness to disclose personal information, click-through intentions, and purchase intentions based on perceived benefits and risks in social media advertisements.
DOI: https://doi.org/10.31274/itaa.18830
Citations: 1
Sample Size: 199
