Authors: H Ju, S Aral
Year: 2025
Published in: arXiv preprint arXiv:2503.18238, 2025 - arxiv.org
Institution: Johns Hopkins Carey Business School, MIT Sloan School of Management
Research Area: Human-AI Collaboration, Teamwork, Organizational Productivity
Discipline: Human-AI Interaction
Collaboration with AI agents increases productivity, reshapes communication patterns, and improves text quality while human teams excel in image quality; AI requires fine-tuning for multimodal workflows.
Methods: Large-scale randomized controlled trials using Pairit platform with human-human and human-AI teams performing collaborative marketing tasks.
Key Findings: Productivity, communication patterns, workflow processes, ad quality (text and image), and ad performance metrics.
DOI: https://doi.org/10.48550/arXiv.2503.18238
Citations: 14
Sample Size: 2310