Media Studies: Research Area — Prolific Citations Library

Discover 6 peer-reviewed studies in Media Studies (2022–2025). Explore research findings powered by Prolific's diverse participant panel.

This page lists 6 peer-reviewed papers in the research area of Media Studies in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (6 of 6)

Consumer engagement with brands' COVID-19 messaging on social media: the role of perceived brand-social issue fit and brand opportunism

Authors: J Mundel, J Yang

Year: 2025

Published in: Journal of Interactive Advertising, 2021 - Taylor & Francis

Institution: Arizona State University, Loyola University

Research Area: Consumer Behavior, Social Media Marketing, COVID-19 Studies

Discipline: Marketing, Social Sciences

Brands with strong perceived fit between their products and COVID-19 messaging showed higher consumer engagement and positive attitudes, while those with lower perceived fit faced negative evaluations due to perceptions of opportunism.

Methods: Analyzed consumer responses to Instagram ads using perceived brand-social issue fit as a determinant of ad evaluations, brand attitudes, and engagement intentions.

Key Findings: Consumer responses, ad evaluations, brand attitudes, engagement intentions, and perceived brand opportunism based on fit between product type and COVID-19 messaging.

DOI: https://www.tandfonline.com/doi/abs/10.1080/15252019.2021.1958274#

Citations: 29
What's in the black box? How algorithmic knowledge promotes corrective and restrictive actions to counter misinformation in the USA, the UK, South Korea and Mexico

Authors: M Chung

Year: 2025

Published in: Internet Research, 2023 - emerald.com

Institution: University of Washington, Emory University

Research Area: Algorithmic Knowledge, Misinformation Countermeasures, Comparative Media Studies, Information Science

Discipline: Information Science

The study examines how algorithmic knowledge influences attitudes and actions against misinformation, revealing that perceptions of media influence on self and others predict corrective actions and support for regulation differently across four countries.

Methods: Four national surveys were conducted in the USA, UK, South Korea, and Mexico, with data analyzed through multigroup structural equation modeling (SEM).

Key Findings: Algorithmic knowledge, perceived influence of misinformation on self and others, intention to correct misinformation, support for regulation and content moderation.

DOI: https://doi.org/10.1108/INTR-07-2022-0578

Citations: 14

Sample Size: 5432
Experiences of Censorship on TikTok Across Marginalised Identities

Authors: Eddie L. Ungless, Nina Markl, Björn Ross

Year: 2024

Published in: ArXiv

Institution: University of Edinburgh, University of Essex

Research Area: Computational Social Science, Human-Computer Interaction (HCI), Media Studies

Discipline: Computational Social Science
Source-credibility information and social norms improve truth discernment and reduce engagement with misinformation online

Authors: T Prike, LH Butler, UKH Ecker

Year: 2023

Published in: Scientific Reports, 2024 - nature.com

Institution: University of Western Australia, University of Exeter, University of Cambridge

Research Area: Social Science, Misinformation, Human Behavior, Media Studies

Discipline: Social Science

DOI: https://doi.org/10.1038/s41598-024-57560-7

Citations: 45
The role of affective and cognitive involvement in the mitigating effects of AI source cues on hostile media bias

Authors: Matthew J.A. Craig a, Mina Choi b

Year: 2023

Published in: Science Direct

Institution: Kent State University, Sejong University

Research Area: Media Studies, Social Psychology, Cognitive Bias, AI and Communication, AI Bias

Discipline: Social Science, Media Studies, Human-AI Interaction
Social media regulation, third-person effect, and public views: A comparative study of the United States, the United Kingdom, South Korea, and Mexico

Authors: M Chung, J Wihbey

Year: 2022

Published in: New Media & Society, 2024 - journals.sagepub.com

Research Area: Communication and Media Studies, Political Science, or International Relations (Comparative Studies)

Discipline: Social Sciences, Humanities

DOI: https://doi.org/10.1177/14614448221122996

Citations: 24