Social Media Behavior: Research Area — Prolific Citations Library

Discover 7 peer-reviewed studies in Social Media Behavior (2020–2025). Explore research findings powered by Prolific's diverse participant panel.

This page lists 7 peer-reviewed papers in the research area of Social Media Behavior in the Prolific Citations Library, a curated collection of research powered by high-quality human data from Prolific.

Papers (7 of 7)

Engaging with (vs. avoiding) personalized advertising on social media

Authors: SMC Loureiro, L Hollebeek, RA Rather

Year: 2025

Published in: Journal of Marketing ..., 2025 - Taylor & Francis

Institution: Universitário de Lisboa

Research Area: Marketing Communications, Social Media, Behavioral Science

Discipline: Marketing, Behavioral Science

Personalized advertising on social media enhances brand engagement and alleviates privacy concerns, with privacy concerns having no significant effect on consumer-brand engagement.

Methods: Grounded in social exchange theory, the study utilized a quantitative survey to assess relationships between personalized advertising, information control, privacy concerns, advertising avoidance, and brand engagement.

Key Findings: The interplay between personalized advertising, consumer brand engagement, privacy concerns, information control, and advertising avoidance.

Citations: 17

Sample Size: 429
An experimental online study on the impact of negative social media comments on anxiety and mood

Authors: Y Ai, A von Mühlenen

Year: 2025

Published in: Scientific Reports, 2025 - nature.com

Institution: University of Warwick

Research Area: Social media, Mental Health, Behavioral Science

Discipline: Behavioral Science

Negative social media comments significantly increase anxiety and decrease mood, with younger adults showing heightened sensitivity compared to older adults.

Methods: Participants shared blog posts on a simulated internet forum and were exposed to negative, neutral, or positive comments; mood and anxiety levels were measured using validated scales.

Key Findings: Impact of negative, neutral, and positive social media comments on anxiety and mood across adult participants.

Citations: 3

Sample Size: 128
Share to stop the harm: How social media metrics drive sharing of fact-checking messages via first-person perception

Authors: M Chung

Year: 2024

Published in: Mass Communication and Society, 2024 - Taylor & Francis

Institution: Northeastern University

Research Area: Misinformation, Fact-Checking, Social Media Behavior

Discipline: Social Science

DOI: https://www.tandfonline.com/doi/abs/10.1080/15205436.2023.2240302

Citations: 5
Why do people share political information and misinformation online? Developing a bottom-up descriptive framework

Authors: R Perach, L Joyner, D Husbands, T Buchanan

Year: 2023

Published in: Social Media+ ..., 2023 - journals.sagepub.com

Institution: University of Westminster

Research Area: Misinformation, Social Media Sharing Behavior, Political Psychology

Discipline: Social Science

DOI: https://journals.sagepub.com/doi/abs/10.1177/20563051231192032

Citations: 22
The Effect of Exchanged Benefits and Information Collection Method in Social Media Advertisements

Authors: S Kwon

Year: 2023

Published in: 2024 - search.proquest.com

Research Area: Social Media Advertising, Consumer Behavior, Information Collection

Discipline: Social Science
Consumer response to online behavioral advertising in a social media context: The role of perceived ad complicity

Authors: T Ghanbarpour, E Sahabeh

Year: 2022

Published in: Psychology & ..., 2022 - Wiley Online Library

Research Area: Online Behavioral Advertising, Social Media Marketing, Consumer Behavior in Digital Environments

Discipline: Marketing, Consumer Behavior, Social Media Studies

DOI: https://doi.org/10.1002/mar.21703

Citations: 31
Why do people spread false information online? The effects of message and viewer characteristics on self-reported likelihood of sharing social media ...

Authors: T Buchanan

Year: 2020

Published in: Plos one, 2020 - journals.plos.org

Institution: University of Westminster

Research Area: Misinformation, Social Media, Behavioral Science

Discipline: Computational Social Science, Media Studies

Citations: 418